Privacy Policy

Jump to section:


This privacy policy sets out how Premium Bike Gear uses and protects any information that you give Premium Bike Gear when you use this website.

Premium Bike Gear is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Premium Bike Gear may change this policy at any time by updating this page. You should check this page from time to time to ensure that you consent to any changes. This policy is effective from July 19, 2012.

What we collect

We may collect the following information:

  • Your IP address and standard web log information, such as your browser type and the pages you accessed on our website
  • Name and job title
  • Contact information including e-mail address
  • Demographic information such as postal code, preferences and interests
  • Other information relevant to customer surveys and/or offers

What we do with the information we gather

We hate spam and are pretty sure you do too. We guarantee that we won’t send you any unsolicited promotional e-mails unless you sign up to receive them from us. The information we do collect is used to understand your needs and provide you with better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • If you select to receive them, we may periodically send promotional e-mails about new products, special offers or other information which we think you may find interesting using the e-mail address which you have provided.
  • We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about webpage traffic and improve our website in order to tailor it to customer needs. We use this information only for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. If you chose to, we may use your personal information to send you promotional information about products or promotions that we think you may find interesting. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at

If you create an account with Premium Bike Gear, you can update your account information at any time after logging in to your account through the “My Account” link in the top main navigation menu.

BikeBrain specific information

Specific user-identifiable information inputted into the Software will not be collected by Premium Bike Gear or its partners. However, geographic location, age and similar data from multiple users may be analyzed in aggregate form to improve the product and customer service.

BikeBrain will not release your information to 3rd parties, but Premium Bike Gear has no control over information uploaded, shared or posted on or to 3rd party websites from the App and such information shall be covered by the Privacy Policy of respective 3rd party websites.

The Premium Bike Gear Advantage

Next Day, Worldwide Shipping

We know you’re eager to get your new bike gear, so we ship your order the Next Business Day!

Learn more >>

100% Satisfaction

If you change your mind or are not satisfied for any reason, you can return an item within 30 days for a full refund.

Learn more >>

1 Year Warranty

We only sell high-quality products but sometimes things happen. All our products come with a 1-Year Warranty.

Learn more >>